That message would be: Do not waste another dollar marketing the racing product to \"families\" or \"casual fans\".
Next week at Monmouth, there will be lunch trucks and craft brewers on the grounds. Apparently there is a mini golf course/putting range adjacent to the track now. About seven minutes from the main entrance at Monmouth is Seven Presidents State Park, a very serene and beautiful beach, especially at this time of year. The restaurants and taverns in Monmouth County have always been friendly to your correspondent. Drive about 20 minutes from the track out on Rte 537, pull your vehicle over, watch the thoroughbreds frolicking in the fields, maybe go to one of the local farm stands and get some excellent Jersey corn or tomatoes. Within about 30 miles of Monmouth\'s gates, there are any number of golf courses which are open to the public and quite playable.
I could write a chamber of commerce friendly paragraph, like the one above, about Saratoga. Monmouth County and Saratoga Springs are family friendly places, and I might say that with the amount of memories I\'ve accumulated in both of these spots, I always feel like I am among family there, even when alone.
But what about Aqueduct and Belmont, where the majority of NYRA racing is conducted? Yeah, sure, family comes to mind at these places. The Manson family. The Addams family. The five traditional NYC organized crime families.
The fan base is not at the track where the races are being run anymore. The fan base is at other tracks and OTBs and living room downs like facilities all over the country, all over the world. In none of these places does NYRA have any kind of exclusive, however. If I drove to the Meadowlands or Winners in Bayonne, or just dropped my butt on the comfy couch at Living Room Downs, I might have a choice of what, ten or twelve tracks running at the same time as NYRA. NYRA is wasting any money they spend to get fannies in the seats at the NYRA facilities, yet they are doing nothing to make loyal customers out of the tens of thousands of people who are wagering remotely each day.
Let me repeat: Without any marketing effort on the part of NYRA, tens of thousands of people are attending simulcast facilities, OTBs, and logging on for one purpose: to bet on horse racing. The idea is for NYRA to improve its racing product and its image so that folks like Fairmount\'s regular Saturday crew over in Collinsville want to bet most, if not all, of their bankroll on the NYRA product.
And this is simple addition by subtraction (reduction): Start by reducing the takeout, even slightly, on all wagers. On track, reduce the nagging incidental costs like parking and admission, like overpriced concessions and programs; let this money stay in the customer\'s pocket and it will somehow find its way to the mutuel windows. Be the industry leader in chasing off the crooks, the chemists and the gyps. Show a little concern for the downtrodden backstretch help. Give the impression you care about the customer. Stop catering to a group of insiders (New York Greeders) who have continued to devalue the breed by operating a self serving program built on restricted races.
It should not be so difficult to be an industry leader in an industry which is in such a state of disarray, so dysfunctional.
If Ward, June, Wally and the Beaver wander into Belmont or Aqueduct, hell, show \'em a good time, but they are not the future of racing. The future of racing will be heading to simulcast facilities, and firing up the hardware at Living Room Downs.... TODAY. Could somebody please do anything to improve something TODAY, rather than whining about political uncertainty and how racing is going to be wiped out by casinos?