1-- Oh, pricing strategy is important all right, it\'s just not why Norman or anyone else switched. We\'ve experimented with a lot of pricing things over the years, and the reduced caps we started this year are probably why we\'re up almost 20% in online sales. Pricing doesn\'t affect which handicapping product people who bet significant money buy, it affects how much they buy. Evidently you buy the hard copy, but I would point out that hardcopy represents around 20% of our sales. Most of our guys play from Living Room Downs and bet multiple tracks.
2-- The boxes do provide useful info, they tell you that there isn\'t enough information to make figures for that race. A typical situation is maidens in the first race on dirt, grass next two races, track changing speed throughout the rest of the dirt races. If only one or two have run before (especially if they ran badly then or finish up the track today), there is no basis for making a figure. Those that create one are guessing and/or using averages. For more on this check out Changing Track Speeds in the Archives section.
